Episode 119: Iterating, Adapting, & Pivoting ft. Day Martin

Summary In this episode, Day Martin, founder of Swayday, shares her journey from creating a standing desk company to developing motion gaming experiences aimed at improving educational outcomes for children with ADHD. The conversation explores the iterative process of game development and the importance of feedback. Day notably reuses instead of rewrites the gaming code of her pilot gaming project to pivot towards an idea with better traction. Show Notes Swayday: https://swayday.com/ Times Tables: AR Space Game: https://apps.apple.com/az/app/times-tables-ar-space-game/id6743813232 Chapters 00:00 Introduction to Day Martin and Swayday 02:10 The Evolution of Swayday's Games 05:30 Pivoting to Educational Gaming for ADHD 12:54 The Importance of Feedback and Iteration 19:30 Lessons Learned from Development and Management 22:45 The Market Opportunity in Active Motion Gaming